Children Books - Author : Rod Campbell

RM 35.00


Author : Rod Campbell

Rod Campbell is a Scottish writer and illustrator of several popular children's books including the classic lift-the-flap board book Dear Zoo.

Born in Scotland in 1945, he was brought up in Zimbabwe and returned to Britain where he completed a doctorate in organic Chemistry. In 1980 he became involved in children's publishing where he began designing innovative books with interactive elements and repetitive phrases.

Campbell's most famous work is Dear Zoo, first published in 1982. Campbell says that he was inspired by seeing other early lift-the-flap books, such as Spot the Dog, and wanted to incorporate the flaps into a story so that they made sense. He then thought of explorers sending animals to zoos years ago in crates, and hit upon the structure of each flap being a container holding a different animal.

Early children's literature consisted of spoken stories, songs, and poems, used to educate, instruct, and entertain children. It was only in the eighteenth century, with the development of the concept of childhood, that a separate genre of children's literature began to emerge, with its own divisions and expectations. The earliest of these books were educational books, books on conduct, and simple ABCs—often decorated with animals, plants etc.

Encouraging and teaching your child to read early has multiple benefits and is the key to your child's academic future. The main reason is that reading is at the heart of all formal education. Below are some of the many advantages of developing early reading ability in your child.

  • Neurological
  • Educational
  • Psychological
  • Social
  • Linguistic

Whether you’re reading a classic novel or fairy tales before bed, reading aloud to children can significantly benefit your child’s life.